Why We Created a Vegan & Cruelty-Free Beauty Brand (And Why It Matters)

Title: Why We Created a Vegan & Cruelty-Free Beauty Brand (And Why It Matters)

Hey, gorgeous! Welcome to the kind (and slightly sassy) side of beauty. At La Cherie, we’re just a bunch of makeup lovers who had a little too much coffee one day and thought, “Why isn’t beauty better?” So we got to work.

We believe beauty should be clean, conscious, and make you feel like the radiant, no-BS queen you are. That’s why we built our entire brand around one mission: to create high-quality, vegan, cruelty-free makeup that not only looks good but feels good — for your skin, your soul, and the planet.

The Problem With Traditional Beauty Products

Let’s get real — the beauty industry hasn’t exactly been known for kindness. From animal testing (big nope) to scary chemicals and confusing ingredient lists, shopping for makeup can feel like decoding a science textbook. If you’ve ever stood in the beauty aisle, squinting at labels like you were taking a pop quiz, you’re not alone. We’ve been there, too.

Our Why: Creating a Better Beauty Standard

So we rolled up our sleeves (and applied some lip balm for moral support) and decided to change the game. We created La Cherie to shake things up and do beauty differently. Our mission? Luxurious, effective products without the shady stuff.

Our formulas are 100% vegan, totally free from parabens, phthalates, and sulfates, and packed with skin-loving ingredients like jojoba oil, shea butter, and vitamin E. Whether it’s a bold lipstick that screams confidence or a glossy lip oil that hugs your lips, our products are made to love you back — with none of the guilt, and all of the glow.

What Makes Us Different?

• Certified Cruelty-Free: No bunnies harmed. Just good vibes and great color.

• Vegan Formulas: Zero animal stuff. 100% plant-powered prettiness.

• Clean Ingredients: If it sounds like a chemistry midterm, it didn’t make the cut.

• Eco-Conscious Packaging: Beauty that doesn’t trash the planet? Yes, please.

The Future of Beauty is Ethical, Inclusive, and Transparent

We’re not just here to sell you makeup — we’re here to build a movement. One that believes in celebrating real skin, real choices, and really good ingredients. Whether you're a lipstick junkie, a dewy minimalist, or just clean-curious, we’re thrilled to have you here.

Join the Clean Beauty Revolution

This is just the beginning, babe. Our blog is your new BFF for beauty tips, ingredient deep dives, how-to hacks, and juicy behind-the-scenes scoop.

Take a peek at our collection of vegan lipsticks and ultra-hydrating lip oils — and see how fun, fearless, and feel-good clean beauty can really be.

Stay kind. Stay glowing. Stay you. Always.